[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.iriscrr.cz\/je-vhodne-kombinovat-metodiku-praha-seo-a-praha-ppc\/#Article","mainEntityOfPage":"https:\/\/www.iriscrr.cz\/je-vhodne-kombinovat-metodiku-praha-seo-a-praha-ppc\/","headline":"Je vhodn\u00e9 kombinovat metodiku Praha SEO a Praha PPC?","name":"Je vhodn\u00e9 kombinovat metodiku Praha SEO a Praha PPC?","description":"C\u00edlem ka\u017ed\u00e9ho podniku, bez ohledu na velikost, je dosa\u017een\u00ed zisku, p\u0159i\u010dem\u017e ten by se m\u011bl postupem \u010dasu st\u00e1le zvy\u0161ovat. K […]","datePublished":"2020-09-01","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.iriscrr.cz\/author\/#Person","name":"","url":"https:\/\/www.iriscrr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"iriscrr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.iriscrr.cz\/wp-content\/uploads\/img_a387358_w3847_t1601463686.jpg","url":"https:\/\/www.iriscrr.cz\/wp-content\/uploads\/img_a387358_w3847_t1601463686.jpg","height":0,"width":0},"url":"https:\/\/www.iriscrr.cz\/je-vhodne-kombinovat-metodiku-praha-seo-a-praha-ppc\/","about":["Slu\u017eby"],"wordCount":440,"articleBody":"        C\u00edlem ka\u017ed\u00e9ho podniku, bez ohledu na velikost, je dosa\u017een\u00ed zisku, p\u0159i\u010dem\u017e ten by se m\u011bl postupem \u010dasu st\u00e1le zvy\u0161ovat. K tomu je v\u0161ak pot\u0159eba, aby firma z\u00edsk\u00e1vala st\u00e1le nov\u00e9 a nov\u00e9 z\u00e1kazn\u00edky. K tomuto \u00fa\u010delu pou\u017e\u00edv\u00e1 nejr\u016fzn\u011bj\u0161\u00ed formy propagace, z nich\u017e nejzn\u00e1m\u011bj\u0161\u00ed mezi \u0161irokou ve\u0159ejnost\u00ed jsou pravd\u011bpodobn\u011b reklamy. Obvykle se v\u0161ak nepou\u017e\u00edv\u00e1 pouze jeden jedin\u00fd zp\u016fsob, n\u00fdbr\u017e jejich kombinace. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt reklama v televizi, dopln\u011bn\u00e1 tou v tisku. C\u00edlem je pak maximalizovat u\u017eitek obou zp\u016fsob\u016f.  Je v\u0161ak fakt, \u017ee p\u0159edev\u0161\u00edm za\u010d\u00ednaj\u00edc\u00ed mal\u00e9 a st\u0159edn\u00ed podniky si reklamu nemohou dovolit, tedy alespo\u0148 ne v takov\u00e9m rozsahu, aby skute\u010dn\u011b p\u0159il\u00e1kala v\u011bt\u0161\u00ed mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f. Proto pou\u017e\u00edvaj\u00ed pon\u011bkud jin\u00e9 metody. Jednou z nich je pak Praha SEO, tedy optimalizace webov\u00fdch str\u00e1nek tak, aby po zad\u00e1n\u00ed ur\u010dit\u00e9ho slova \u010di fr\u00e1ze do n\u011bkter\u00e9ho z internetov\u00fdch vyhled\u00e1va\u010d\u016f byly v seznamu v\u00fdsledk\u016f na jednom z prvn\u00edch m\u00edst. C\u00edlem je zde zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00e9 str\u00e1nky firmy. \u010c\u00edm v\u00edce lid\u00ed ji nav\u0161t\u00edv\u00ed, t\u00edm je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee si tam n\u011bkter\u00fd z nich n\u011bco koup\u00ed. A t\u00edm se firm\u011b zv\u00fd\u0161\u00ed zisk, co\u017e je samoz\u0159ejm\u011b hlavn\u00edm c\u00edlem jak\u00e9koliv propagace. Dal\u0161\u00ed pom\u011brn\u011b vyu\u017e\u00edvanou metodou je Praha PPC, tedy pay-for-cklick, kdy firma bude m\u00edt internetovou reklamu, p\u0159i\u010dem\u017e poka\u017ed\u00e9, kdy\u017e na ni n\u011bkdo klikne, bude automaticky p\u0159esm\u011brov\u00e1n na webovou str\u00e1nku firmy. Vyd\u011bl\u00e1 si tak dal\u0161\u00ed pen\u00edze a zv\u00fd\u0161\u00ed se j\u00ed n\u00e1v\u0161t\u011bvnost internetov\u00e9 str\u00e1nky, co\u017e je v\u00fdhodn\u00e9 z d\u016fvod\u016f zm\u00edn\u011bn\u00fdch v\u00fd\u0161e. Av\u0161ak firmy jen m\u00e1lokdy pou\u017e\u00edvaj\u00ed pouze jeden zp\u016fsob propagace. Mohou b\u00fdt tedy zkombinov\u00e1ny oba dva v\u00fd\u0161e zm\u00edn\u011bn\u00e9? Popravd\u011b \u0159e\u010deno, ano. Mohou se pom\u011brn\u011b dob\u0159e dopl\u0148ovat a zv\u00fd\u0161it tak zisk, kter\u00fd bude firma m\u00edt z obou dvou.  Faktem je, \u017ee i kdy\u017e na reklamu neklikneme, st\u00e1le n\u00e1m utkv\u00ed v pam\u011bti. Kdy\u017e se tedy ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed objev\u00ed odkaz na jej\u00ed webovou str\u00e1nku, pak na ni sp\u00ed\u0161e klikneme. Jak je tedy vid\u011bt, ob\u011b metody jsou komplement\u00e1rn\u00ed. Nen\u00ed tedy d\u016fvod jich takto nevyu\u017e\u00edt.                                                                                                                                                                                                                                                                                                                                                                                          3.1\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Je vhodn\u00e9 kombinovat metodiku Praha SEO a Praha PPC?","item":"https:\/\/www.iriscrr.cz\/je-vhodne-kombinovat-metodiku-praha-seo-a-praha-ppc\/#breadcrumbitem"}]}]